The digital bureau of Ana Rodrigues, Product Experience Designer

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Europe/Lisbon,

GMT+1

Globe pixel art icon

Design with purpose, build with vision.

I’m a full-stack experience designer specialising in e-commerce and fintech, with a track record of roles in Product Design and Management. A builder at heart, I thrive when I'm crafting complex digital products from 0→1, while establishing and driving high-performing design teams.

Project Showcase

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Experience

Professional experience

Product Designer

2023 - today

Navro simplifies global payments for businesses by offering access to premier payment services worldwide through a single contract and API.

Joined as the first in-house designer and transitioned the design function from a consultancy model to permanent staff, establishing the foundations, building the team, and influencing the organisation to adopt a user-centric design culture. By working in close collaboration with Product and Engineering leadership, I helped crafting a full payments suite that complies with regulatory requirements across various regions, contributing to the company's growth from pre-seed to securing Series A investment.

Swell Commerce logo

Swell Commerce

Product Manager

2022

Swell is a customizable, API-first e-commerce platform. Its headless architecture offers businesses the flexibility to operate multiple storefronts across various tech stacks.

I embraced a new challenge as a Product Manager, applying my e-commerce and product design expertise to develop a hosted storefronts solution featuring a no-code builder - a product aiming to unlock the full potential of the SMB customer segment for the business. I also contributed to increased conversions through the optimisation of the product onboarding. During my time at Swell, the company successfully moved from seed stage to closing their Series A round.

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Gaspard+Bruno

Product Designer → Team Lead

2017 - 2022

Gaspard+Bruno is an independent creative company with offices in London and Lisbon, specializing in strategy, design, and engineering.

I helped shaping their product approach and played a key role in collaborations with high-profile clients such as Public.com, Off-White, and Browns Fashion (for Farfetch), helping transform the organisation from a small studio into the creative powerhouse it is today.

About Me

About me

Where it started

My first contact with digital experiences was an old Olivetti computer, where I quickly learned to run my favourite games as a kid, through obsessive trial and error (mostly error, to be fair). It was the entry point to becoming passionately interested about technology, culture and design.

As a designer

I am a builder at heart, combining usability expertise, visual culture, strategic and technical skills. With hands-on familiarity with the complexities of B2B and API-first products, I thrive in collaborative, high-impact roles where end-to-end, well-crafted product experiences drive real business value.

As a leader

I’ve built and driven small, but high-performing design teams, drawing on professional experiences that stretch back to my early career, well before I started working in tech. I create safe, collaborative environments where designers can grow and mature their practice, driving tangible impact.